Old, Familiar Names

Those who regularly follow Losange Magazine on Facebook are no strangers to Renault's latest offerings. Updates and entirely new models are revealed in quick succession. As a brand, it's imperative to continually introduce innovations to stand out and win favor with car buyers. Renault, Dacia, and Alpine excel in this regard.

Electric driving and the reuse of classic names often ignite spirited debates. Among enthusiasts, there still exists unwarranted resistance to electric vehicles. There's a limited understanding of why Renault is expanding its electric lineup. It's not a matter of choice but rather a requirement imposed by the European Union. In such circumstances, a brand must adapt and make the most of it. Eventually, even the most devoted petrol and diesel enthusiasts will become accustomed to it.

I've come across numerous comments regarding the sixth-generation Espace. Some say, "This can't possibly be an Espace," or question why Renault doesn't choose a new name. However, there's a valid argument for continuing to use the Espace name for a seven-seater family car, as it has always been. While the brand can adhere to the concept of a spacious vehicle, if customers aren't embracing it in sufficient numbers, it's not Renault's fault.

Renault also has plans for a new Scenic, a revival of the Renault 4 and 5, and the intriguing Alpine A290. The latter could possibly inherit the Alpine name as a spiritual successor to the iconic 5 Alpine. Enthusiasts play a vital role in preserving the brand's heritage... that's our responsibility.

Tony Vos, editor in chief Losange Magazine