Renault 4
The art of it
In 1981, to mark the 20th anniversary of the Renault 4, the German importer had artists from all over the world depict the popular model in their own way. This gave rise to the idea of organising a competition and giving the public the opportunity to let their imagination run wild.
Participants could apply for six different categories: caricature, illustration, photo, photo from a family album, collage/assembly and children's drawings. In total, Renault Germany received no less than 7,368 entries, all from people who, in one way or another, had their own image of a Renault 4. The jury, which included a member of the Renault Germany board of directors, editors-in-chief of photography and art magazines, an art director and a photographer, had the task of selecting the 24 best entries from all these artistic and brilliant works, which would be displayed at all Renault dealerships in Germany. Many fine entries could not be shown, and to ease the pain a little, Renault Germany published a colourful booklet after the event with the seventy best and most exceptional entries.
Pictures: The Renault 4 with the hares is by Johann Reimer-Schulz from Hamburg, the cows are by Axel Wellershaus from Mönchengladbach. The pyramid is by Bobnislaw Pawlowski from Hamburg and Au Petit Bonheur is by Helmut Jungermann from Neus.
Pictures: The R4 on a pedestal is by Werner Hutzler from Munich, the pigeons are by Bobnislaw Pawlowski from Hamburg, the collage is by Ulrike Gerhard from Quierscheid (top), the picture with firewood is by Hedi Folkhard from Tübingen (opening picture).
