In Rotterdam, sustainability is not just a concept, it’s an integral part of the way people here work, eat, shop, and get around town. Here, it’s all about the circular economy: an approach that aims to minimize waste and maximize the value of resources by keeping materials in use for as long as possible., through strategies like recycling, reusing, and repurposing. Rotterdam serves as a great example by actively promoting sustainable practices and encouraging businesses to adopt circular principles. Support the city’s sustainable culture and visit these innovative places that show sustainability in action.