Master's Programs

Master's in Management

DISCOVER

Grow the future

Grab your career in management

The Nova SBE Master’s in Management is designed for students from any graduate background wishing to gain a management education. That is why we have core courses, areas of expertise, electives, and skills accelerator modules, where you can choose specific subjects that best suit your academic and professional goals. It's a customizable learning experience, so you can align your education and professional skills to excel in what you are good at.

In Nova SBE we make sure you have the right balance between theory and practice. We nurture your human and professional skills for you to embrace your inner potential and leave your mark in the business world. We want you to differentiate yourself from the crowd with a hands-on approach and a real-world business perspectives, with a keen sense of both contemporary and foundational issues, such as product innovation, entrepreneurship, globalization, sustainability and digital business.

“
Deciding to come to Lisbon and study at Nova SBE was truly amazing. Meeting incredible and inspiring people. The support from Nova SBE Community was probably the most valuable gift. Getting to know smart people who share the same values allowed me to join forces to contemplate to something greater and shaped my future path - personally and professionally.
  
CARLA CHRISTA JORDIS
Co-Founder and CEO SEA ID, Munich
Master’s in Management 2020

The program

SEMESTER 1
SEMESTER 2
SEMESTER 3
Mandatory Courses
Mandatory Courses
Work Project
Electives Courses
Electives Courses
Regular Seminars, Networking Events, Nova SBE Career Fairs, Conferences
Career Development Program: Mastering Your Career
Skills Accelerator Modules

Mentoring Program
Study Trips

Skills Accelerator Modules
Regular Seminars, Networking Events, Nova SBE Career Fairs, Conferences

Study Trips


Regular Seminars, Networking Events, Nova SBE Career Fairs, Conferences


In addition to the regular program, international programs such as the CEMS MIM, double degrees and exchange may require an additional semester.

Mandatory Courses

  • Finance
  • Human Resources
  • Marketing
  • Statistics
  • Strategy

Electives

Electives allow you to customize your degree and build the foundations for your future career. You will get the chance to learn alongside students from other academic backgrounds, embracing diversity. Delivered in practical, strategic, and academic formats, electives are taught by the school’s faculty, who offer vital insight on the latest areas of research and business trends.


You can check the full list of electives here.

Areas of Expertise

Students can choose from different areas of interest, which will enable them to focus part of their studies on an area they take a special interest in and thus signal potential employers according to their strongest preferences and competencies.


  • Accounting & Auditing
  • Business and Data Analytics
  • Financial Management
  • Digital Business
  • Hospitality & Customer Experience (keep reading below and find out more here)
  • Innovation & Entrepreneurship
  • Marketing
  • Operations Management
  • Sports Management
  • Strategy & International Business
  • Sustainability

  • AREA OF EXPERTISE: Hospitality & Customer Experience

    Nova SBE is offering a new area of expertise for the Master’s in Management: Hospitality & Customer Experience, in partnership with the Westmont Hospitality Group.

    Within this area of expertise, students can develop and manage customer-focused organizations, leading the development of new customer experience solutions and innovative new businesses based on the principles of hospitality.


    Hospitality & Customer Experience students will have the opportunity to participate in classes, talks and seminars taught and presented by professors and international consultants in Hospitality & Customer Experience, by national and international leaders of the tourism and hospitality industry, as well as by executives with knowledge and practice in customer experience in organizations in sectors such as banking, healthcare, entertainment, technology, sports and retail.


    This integrated and innovative approach, combining academic knowledge with a strong connection to the industry and practical experience, will give students a set of skills and necessary tools to pursue a career linked to innovation and customer experience in different sectors.


    The area of expertise in Hospitality & Customer Experience also includes a complementary innovation program that will guide students on an entrepreneurial journey where they can develop creativity and their entrepreneurial skills, develop their own projects and even potentially start their own businesses.


    The Westmont Institute of Tourism & Hospitality team will support the students in the development of their innovation projects through regular contact with relevant corporate partners. 


    This area is only available for students that submit their application on the Fall intake, and got accepted on it.


    Exchange available on 3rd or 4th semester, on request at additional cost.


    This area cannot be coupled with a Double Degree, CEMS MIM, and/or other areas of expertise.


    Learn more about Westmont Institute of Tourism & Hospitality here.

    The mandatory courses for this area:

    • Hospitality Trends
    • Digital Transformation in Hospitality
    • Hospitality & CX Innovation Fundamentals
    • Service Excellence

    Recommended Electives for Tourism & Hospitality Students:

    • Brand Management
    • Digital Marketing
    • Hospitality Expansion & Internationalization
    • Hospitality Operations Management
    • Hotel Asset Management
    • International Events Management
    • Luxury and Fashion Marketing
    • Regenerative Business
    • Revenue Management
    • Sustainable Tourism
    • Tourism & Hospitality Consulting

    “
    Before starting this Master’s at Nova SBE, for me the word Hospitality was only connected with hotels and tourism. However, during my path on this area of expertise I completely changed this idea, as now I feel that it can be applied to every service-oriented business. The simple act of depositing money in the bank or going to a supermarket can be examples of a very good customer experience with an excellence service, which will be the differentiation factor against the competition.
      
    ANDRÉ GODINHO
    MSc Management ‘20
    “
    Choosing to pursue a Master’s degree in Nova SBE was a very much thought decision. Yet, I could not be more satisfied with the current outcomes -at Nova SBE, we have the opportunity to embark in an international environment and instantly connect with alike minded people. Not only, the extraordinary campus facilities make it a true pleasure to go to the university! Joining the freshly created Area of Expertise in Hospitality and Service Management has allowed me to further deepen my knowledge in this field and to develop projects with colleagues around it: the result was the creation of a Hospitality Student Club, which complements the theoretical learnings and provides all the members excellent network and growth opportunities. All in all, this Master’s has been a challenging experience which is making me broaden my horizons and develop a multiplicity of skills!
      
    MARTA NOGUEIRA
    MSc Management ‘20
    “
    Since childhood, I was always extremely passionate about the tourism industry and overall hospitality sector. Moving to Portugal and completely falling in love with it was a big step towards pursuing this interest. At that time, I was already working in the hospitality sector but decided to deepen my knowledge and chose Nova SBE Masters in Management program with an area of expertise in Hospitality and Service. Since the hospitality industry is very distinctive and always changing, I was eager to gain more experience and skills in order to become a better specialist. 
      
    MEDA KUNDROTAIT
    MSc Management ‘20

Workstreams

At Nova SBE, you will be able to choose a workstream within this list: Entrepreneurship, Integrated Marketing Communications, Luxury Management, and Strategy.


Workstreams allow students to deepen their knowledge and experience in a particular area while taking the Master’s in Management curriculum’s core courses. In the first two semesters, workstreams combine functional areas of knowledge, such as Marketing, Finance, Human Resources, and Statistics, allowing students to develop an integrated management perspective with essential courses for the stream’s area. The third semester is dedicated to the Work Project that students develop in the workstream with a supervisor expert in the area. Workstreams also involve additional curriculum components such as special classes, seminars, and activities exploring current issues and new trends in the stream’s field.

  • I. MARKETING AREA

    Luxury Management

    For students who aspire to leverage on their creative skills and to explore different business models, this workstream offers the opportunity to deep dive into the successful luxury, premium, and fashion sectors with a focus on marketing strategy, branding, and retailing. Upon graduation, more than 70% of the students work in the luxury/premium/fashion sectors.

    Integrated Marketing Communications

    The workstream in Integrated Marketing Communications is a unique offering in the Marketing Field. It combines courses where students will develop their capabilities in the Marketing Communications arena and then apply them intensively. It is done in cooperation with WPP, the largest communications group in the world (JWT, Bar Ogilvy, Young & Rubican, Mind Share, and many others).

  • II. INNOVATION & ENTREPRENEURSHIP

    Entrepreneurship

    This workstream aims to prepare students to succeed when exploiting new business ideas and get key-skills to work in fastgrowing startups. Students will have the opportunity to work on their own business idea or do an in-depth analysis of a specific industry and explore its key startups.

International Class

Class of 2020/21 & 2021/22

57%

IINTERNATIONAL STUDENTS

53

NATIONALITIES

52 %

MALE

48 %

FEMALE

What are our Master’s in Management students’ academic backgrounds?

  • Aviation
  • Biology
  • Communication
  • Design  
  • Economics
  • Engineering
  • Geology
  • History
  • Hospitality Management
  • International Relations

  • Law
  • Management
  • Marketing
  • Mathematics
  • Pharmacy
  • Philosophy
  • Political Science
  • Psychology
  • Veterinary Medicine

Where do our Master’s in Management students come from?

  • Austria  
  • Belgium  
  • Brazil  
  • Cameroon  
  • Canada  
  • China  
  • Colombia  
  • Croatia 

  • Denmark  
  • France  
  • Germany  
  • Hungary  
  • India  
  • Italy  
  • Macedonia  
  • Mexico  

  • Morocco  
  • Mozambique  
  • The Netherlands  
  • Peru  
  • Poland  
  • Portugal  
  • Russia
  • Spain  

  • Sweden  
  • Switzerland  
  • Tunisia  
  • Turkey  
  • United Kingdom  
  • United States of America

What else will you be exploring?

Nova SBE Discovery Week

The Nova SBE Discovery Week is an unforgettable experience where you will have the opportunity to explore the school, learn more about your program, and meet other Master’s students. You will also have the chance to start thinking about your career and get familiar with the Nova SBE community (alumni, corporate partners, knowledge centers, staff, and faculty). You will be encouraged to consider your personal goals and preferences, discover your strengths, and the areas you would like to develop while gathering valuable insight into the professional choices that lay ahead.

Nova SBE Career Fairs

In the Nova SBE Career Fair, more than 100 companies host talks in which they present projects and job opportunities. There are also speed networking sessions, networking cocktails, and campus interviews, allowing students to boost their soft skills. Don't miss it!

  • Career Development Program

    You may already have career goals, or perhaps you are still considering what route, role, and environment will best suit you. Whether you already know how you plan to impact the world or whether you are still trying to decide, know that Nova SBE has a program that will guide you all the way through.


    Careers @ Nova SBE Team has a comprehensive program to give you the necessary tools to make your job search more effective from day one and transform your uncertainties into bold aspirations that can make a difference.

  • Skills Accelerator Modules

    The Skills Accelerator is a group of modules that aims to develop and enhance skills you gain through your journey at Nova SBE.

    The Skills Accelerator is composed by 4 areas and students must complete 1 module in each area, according to their Master’s program.


    • Digital - Technology for business: concepts, tools and software.
    • Ethics - The concept of ethics and its importance in life (personal and professional). Exposure to ethical challenges and practical discussions on how to address them.
    • Market Links - Activities career and job market related. Organized by Careers office, student clubs, or faculty. Depending on the module selected, corporate partners and other companies are invited to participate. Competencies you might acquire and/or accelerate: self-awareness, collaboration, teamwork effectiveness, critical thinking and problem-solving, job market knowledge, Alumni networking
    • Leadership - Leadership concepts and tips: self-leadership and leading others.

  • Study Trips

    In today’s world, leaders must understand and foster diversity as the main driver of human potential in organizations. Therefore, the school organizes several study trips under the Corporate Links/ Internationalization modules from which you may choose to: 

    • Network with peers and faculty from leading institutions in world capitals such as Brussels, Dubai, Dublin, Düsseldorf,
      Geneva, London, Madrid, New York, San Francisco and Zürich
    • Visit innovative, successful companies and their business leaders, and consequently extend your understanding of how business cultures differ around the world


  • Work Project

    As part of the degree requirement, students must carry out a work project (thesis) in their final semester. There are three formats available:

    Field Lab
    Students focus on a specific theme or topic of more applied nature to propose solutions to solve an existing local real-world problem in a specific setting (group setting).

    Directed Research Internship
    Students carry out a problem-based issue to help address an identifiable problem in a company setting relevant to the course of study.

    Directed Research*
    Students showcase their knowledge and expertise by investigating a research problem of scientific nature in a relevant area of interest.

    * This format is generally reserved for those intending on pursuing their studies

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