In the dentsu 2030 Consumer Vision, Bigger, Bolder Brands describes a shift in focus in the brand and consumer relationships in the 2020s. In the 2010s, consumers have become more empowered, with increasing choice and ability to engage with brands on their own terms. In the 2020s, the focus will shift to how brands can help meet consumers’ needs more effectively across all aspects of daily life. Here, we take a look at how a decade defined by Bigger, Bolder Brands will more specifically shape the future of retail.