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Every brand faces unique challenges. For our retail clients, staying at the forefront of the latest developments in technology, marketing and changes in customer expectations is crucial. Explore dentsu’s thought leadership for insights into how retail brands can thrive against the odds.
2023 Customer Experience Imperatives
Integrated Customer Services: The New Loyalty Frontier
Shopper DNA: The Future of Retail
The Total Commerce Playbook
Retail in the age of The Human Dividend
Retail in the age of Bigger Bolder Brands
Retail in the age of Synthetic Society
Retail in the age of Universal Activism
Stop trying to predict the future of commerce - create it
Why connected experiences are the future of commerce
Retail media: the challenges, opportunities and experiments for growth
FMCG: Delivering connections
that count in a disruptive
landscape
From the biggest innovations in AI to the latest trends in media spending, explore our thought leadership to discover some of the best thinking from across our network.
Understanding generative AI
Beyond the hype, why and how brands should be thinking about their role in the metaverse
Beyond the Hype 2 - Why and how brands should be thinking about their role in the Metaverse
What's The Future of Paid Social in a Cookieless World?
Discover the dentsu Global Ad Spend Forecasts
Read the Room
Media Trends 2023
How can brands credibly shape culture to stay relevant?
The rise of sustainable media
Sustainability & Marketing: Our role in tackling the climate crisis
We champion meaningful progress for the brands we work with. We do this by creating a bespoke, integrated solution for each brand’s individual challenges, using the vast expertise and capabilities at our disposal across our network to deliver real results. Read our case studies to find out more.
Driving Local Engagement: Arla's Innovative Media Campaign Showcases Caring Dairy Brand
Empathy Unwrapped: Cadbury Dairy Milk's 'Donate Your Words' Campaign Connects Generations and Generates Sales
Re:Store Revolution: KFC's Virtual Dining Experience for Gen Z
Smart adaption to digital demands increases Laurastar's online sales by 175%
Currys CRM team deliver outstanding results through innovative, industry-first approach
From Plain to Premium: Just BARE Chicken's Journey to Overcome Commoditization
Our partnership with Adobe
We help brands to accelerate time-to-value from Adobe Experience Platform. Your entire customer experience, connected.
Data Integration, Organisational Restructuring Transforms Aviva
Signify's DTC Transformation: Understanding real people through data
Unifying first-party data between sales, marketing and service is now imperative
Harnessing content at scale for highly personal, channel agnostic experiences
Getting to know the Adobe Experience Platform
Customer Experience: From Personalisation to Personal
Our partnership with Salesforce
Make advertising more addressable, experiences more personal, and relationships more direct with our Salesforce Cloud specialists.
Smart adaption to digital demands increases Laurastar's online sales by 175%
Salesforce CDP: Enabling customer experience transformation
Connected Experiences: Accelerating customer centricity by integrating marketing, commerce and service
Merkle partners with RefugeeForce to support refugees launching their careers in the Salesforce ecosystem
Our partnership with Google
Accelerate your paid media performance by using Google’s full suite of products to integrate your media buying and analytics, across every step of the user journey.
A Hybrid Attribution Solution for Estee Lauder Combining Google and Facebook’s Capabilities
Custom Attribution model increases ROAS by 93% YoY for Scandinavian Airlines
The CX Innovation partner who stands out from the SI crowd
Agile Customer Experience Management "On-Demand"
Knowing the role your brand should play in customers' lives
Stop trying to predict the future of commerce - create it
The Battle For Personalised Loyalty In An Economic Hurricane
Establish practices, methods, and approaches to ensure your business conducts operations efficiently. From communication protocols, project management methodologies, decision-making processes, and collaboration frameworks, refining these practices is critical for delivering quality services and fostering a positive work culture for your business.
How can brands credibly shape culture to stay relevant?
Knowing the role your brand should play in customers' lives - TBD
Succeeding in the expectation economy: Brands' triple challenge from consumers, employees and partners - TBD
We are the most cross-functional brand in Dentsu International, creating Integrated Experience Design for our clients
Our Business Producers (Account Leadership) are charged with growing our clients’ businesses. They are empowered to unlock every resource necessary across the wider Dentsu Group to grow our clients’ businesses.
We have always delivered “The Never Before”, inventing and investing in new pathways to growth for our clients.