Our People

MAP is our planning process, but actually, it’s a lot more than a planning process.  It’s a way of thinking, planning, creating and always trying to find new value for our clients.  It’s a way for us to be consistent.  It’s at the heart of dentsu X.

Powered by M1, MAP ask questions which will really shift business results for our clients. 

For example, we start with Business Analysis, but we don’t restrict ourselves to the category, consumers and competitors.  We also look at higher level issues, such as the Political, Economic, Social and Technological context.  We also look deeper, at the client organisation, to diagnose internal issues which may be affecting growth.

And when it comes to Consumer Discovery, we also start from a different place.  Marketing usually starts by identifying consumer profiles: who they are, what their tastes and preferences are, whether they are category buyers.  We start by identifying consumer needs – why should a consumer be in market - and only on that basis do we then profile audiences for activation.  This makes our communication more relevant, more resonant and more worthy of the consumer’s attention.