Our Work and Thinking
We use data, technology, and analytics to help the world's best brands make their advertising more addressable, their experiences more personal, and manage relationships over time; and are powered by dentsu's best-in-class media, data, technology and content capability.
OUR THINKING
KEY THINKING
Explore Merkle's thought leadership page for insights on data, technology, and analytics. Our research and experiences with leading brands provide valuable insights to help your business grow.
2023 CX Imperatives
Navigate the current marketing landscape by looking at your whole organization, evaluating your existing technology and data assets, and changing how you think about commerce.
The 2023 B2B Superpowers Index
Set out to understand how B2B brands can design the ultimate customer experience, and how this experience has evolved year on year.
dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services
How to deliver maximum customer experience from your CDP investment
OUR WORK AND THINKING
WE DRIVE DIGITAL TRANSFORMATION AT SCALE
We can help you implement digital solutions across networks both small and large, reaching a significant number of customers or users. Our solution involves the use of advanced technologies and a data-driven approach to achieve efficiencies, scalability, and better customer experiences.
Subway look to Merkle to drive strategy and experience satisfaction
Using AI to ensure TotalEnergies remote corrosion detection process is optimised
AARP® Launches Data Transformation to Deliver Personalisation
Currys CRM team deliver outstanding results through innovative, industry-first approach
OUR WORK AND THINKING
PARTNERSHIPS
Our partnership with Adobe
We help brands to accelerate time-to-value from Adobe Experience Platform. Your entire customer experience, connected.
Data Integration, Organisational Restructuring Transforms Aviva
Signify's DTC Transformation: Understanding real people through data
Unifying first-party data between sales, marketing and service is now imperative
Harnessing content at scale for highly personal, channel agnostic experiences
Getting to know the Adobe Experience Platform
Customer Experience: From Personalisation to Personal
Our partnership with Salesforce
Make advertising more addressable, experiences more personal, and relationships more direct with our Salesforce Cloud specialists.
Smart adaption to digital demands increases Laurastar's online sales by 175%
Salesforce CDP: Enabling customer experience transformation
Connected Experiences: Accelerating customer centricity by integrating marketing, commerce and service
Merkle partners with RefugeeForce to support refugees launching their careers in the Salesforce ecosystem
Our partnership with Google
Accelerate your paid media performance by using Google’s full suite of products to integrate your media buying and analytics, across every step of the user journey.
A Hybrid Attribution Solution for Estee Lauder Combining Google and Facebook’s Capabilities
Custom Attribution model increases ROAS by 93% YoY for Scandinavian Airlines
The CX Innovation partner who stands out from the SI crowd
Agile Customer Experience Management "On-Demand"
Knowing the role your brand should play in customers' lives
Stop trying to predict the future of commerce - create it
The Battle For Personalised Loyalty In An Economic Hurricane
OUR WORK AND THINKING
WAYS OF WORKING
Establish practices, methods, and approaches to ensure your business conducts operations efficiently. From communication protocols, project management methodologies, decision-making processes, and collaboration frameworks, refining these practices is critical for delivering quality services and fostering a positive work culture for your business.
Changing your mindset to bring about change
Knowing the role your brand should play in customers' lives
Succeeding in the expectation economy: Brands' triple challenge from consumers, employees and partners
Who We Are
Ways To Make It Real
1
We Build Bridges.
Deep Integration and Radical Collaboration.
We are the most cross-functional brand in Dentsu International, creating Integrated Experience Design for our clients
2
We are ‘of’ the client.
Client Growth
Our Business Producers (Account Leadership) are charged with growing our clients’ businesses. They are empowered to unlock every resource necessary across the wider Dentsu Group to grow our clients’ businesses.
3
We create the never before.
Innovation and Entrepreneurialism.
We have always delivered “The Never Before”, inventing and investing in new pathways to growth for our clients.