What We Do
To deliver Experiences for our clients our approach is different to other agencies. In involves a focus on 4 elements
What We Do
M1
We go deeper in our understanding of people by looking at the Why and not just the What
Flexible for custom studies
Able to build/replicate client segments
M1 panel IDs & their attributes
matched for direct planning & activating
What We Are
Motivation & Attention Planning (MAP)
We start in our process by understanding the business challenge (and not the media challenge)
MAP is our planning process, but actually, it’s a lot more than a planning process. It’s a way of thinking, planning, creating and always trying to find new value for our clients. It’s a way for us to be consistent. It’s at the heart of dentsu X.
Powered by M1, MAP ask questions which will really shift business results for our clients.
For example, we start with Business Analysis, but we don’t restrict ourselves to the category, consumers and competitors. We also look at higher level issues, such as the Political, Economic, Social and Technological context. We also look deeper, at the client organisation, to diagnose internal issues which may be affecting growth.
And when it comes to Consumer Discovery, we also start from a different place. Marketing usually starts by identifying consumer profiles: who they are, what their tastes and preferences are, whether they are category buyers. We start by identifying consumer needs – why should a consumer be in market - and only on that basis do we then profile audiences for activation. This makes our communication more relevant, more resonant and more worthy of the consumer’s attention.
What We Do
X5
We have a unique approach – what we call our X5
Which designs relevant experience by translating advanced data into people and strategy
Which innovates in the combination of arts and technology to deliver memorable experinces that truly move beyond exposure
Which brings engaging experiences through all the firepower of Dentsu entertainment & sports content, from sponsorship to development to rights to activations
Which offers personalized experiences from new routes to market and consumers, including e-commerce and new retail
Which helps to create improved, richer experiences by accelerating digitization of business processes and operations